Website (re)Design for Marketing Results. ____________________________ "...We are getting lots of folks on the website – lots doing IDX searches.   Already 3 inquiries regarding new agents affiliating.  I am pleased with our results and final product!  Lot’s of compliments on the site. You captured exactly the feel we wanted!" "I am getting calls constantly from all over the U.S., people coming here to vacation and buy properties. Between my posts and your SEO--OMG I can't keep up with it.  I had to call in other associates to help me, you created a monster!" Click here for more client success stories... ____________________________  1.  Goal: More visitors and leads. The reason you’re redesigning your website is to increase conversion rates, and this is achieved through content, conversion tools, etc.  The icing on the cake would then be a nice pleasing website “surround” for the viewer.  Focus on the infamous phrase ”what’s in it for me (the viewer)?” (WIIFM), not a nicely redesigned “look” but the same stagnate content.    2.  Avoid pitfalls.  Your existing website has a lot of assets that you have built up.  These assets help your prospects find your website and help you turn them into leads and clients.  You need to find out what these assets are (great content, keywords you rank for, inbound links to individual pages, conversion tools) and protect them carefully during a redesign.  3. Spend resources on remarkable content that attracts and converts.  Not expensive design.  The design should be pleasing and layout user-friendly, but that does not mean expensive.  Focus on the content of the website for conversion.  Allot more of the budget for content and conversion tools and less for design. 4. Create an ongoing content building strategy. If you have more content, on average you will have more website visitors and grow your business faster.  A 100 page website will beat a 10 page website 90% of the time.  So build a strategy to continue to add more and more content to your website over time.  Blogging makes creating content easy. 5. Enable conversion experiments. The key to driving your conversion rate and the number of leads you get from your website over time is to constantly improve the effectiveness of your conversion tools – this usually means your landing pages.  If you build a completely static website and have to go to a consultant or IT person each and every time you want to set up a new landing page or to change an existing page, you might be limiting your ability to quickly experiment and improve.   6. Include a blog, RSS, landing pages, SEO Any website built today should include these basics. Website (re)Design for Marketing Results Package... A complete design/management package for small to medium-sized businesses - you just handle the sales and leads! Monthly Services Include - Website Maintenance, SEO (Search Engine Optimization), Google Analytics Report, Bounce Rate, Link Building, Link Exchange, Internet Marketing, Reputation Mgmt. Some Websites... DianeSonenson.Com GlennPomeroy.Com JesseLemonsHomes.Com MaxWellRealtyInvere.Ca LuCohen.Com OBrienRealtyOnline.Com NextGenerationRealtyGroup.Com   ______________________________ ~ questions to ask any SEO firm ~ optimizing your metatags ~ SEO glossary of terms ~ search engine optimization ethics ~ the SEO process

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